3 Things to Consider When Choosing a Bakery Premises in Kenya

Video Title: 3 Things to Consider When Choosing a Bakery Premises
Source: Bakewave Official YouTube Channel

Introduction

In this episode, Bakewave Kenya explains the three most important considerations when choosing a bakery premises. These include target customer location, accessibility, and parking availability. Each of these factors directly affects your distribution costs, efficiency, and profitability.

1. Target Customer Location

Your bakery must be positioned as close as possible to your target customer. This minimizes distribution costs and increases profit margins.

• Institutions: If you are targeting learners, place your bakery near a large school or institution. You can even negotiate with the institution for rental space within or near their compound.
• Travelers: For bakeries targeting people on the move, setting up along major highways or busy stopovers makes it easier for customers to access baked goods while traveling.
• Upcoming Towns: In smaller, growing towns, positioning your bakery on the main street where foot traffic is highest ensures maximum visibility and sales.

Placing your bakery close to your final buyer not only reduces transportation costs but also strengthens your customer base.

2. Accessibility

Having the right premises is not enough—your bakery must also be easily accessible.

• Middle-Class Estates: If targeting middle-class customers, position your bakery along roads that lead to their estates. Customers should be able to conveniently veer off the main road to buy products.
• Large-Scale Factories: For industrial bakeries producing 100,000 loaves or more, accessibility is even more critical. Consider how suppliers will deliver raw materials and how finished bread will be loaded out for distribution.
• Visibility vs. Reachability: A bakery may be visible to passing traffic, but if customers cannot access it due to poor road design or lack of entry points, sales will suffer.

Accessibility is therefore a core component in selecting premises that work for both production and distribution.

3. Parking Availability

Parking plays a critical role in customer convenience and overall bakery success.

• Retail Locations: If your bakery is set up in a minimart or a petrol station, there must be adequate parking for customers. They should be able to pull over, park their car, buy, and leave easily.
• Estate Setups: In residential estates, parking is also essential. Customers driving home need a place to park while they walk into your bakery to make a purchase.

Parking is directly connected to accessibility. If customers cannot park safely and conveniently, they may choose another bakery.

Bakewave’s Expert Support

At Bakewave Kenya, we help clients analyze all these factors before setting up a bakery:

• Target customer demographics.
• Production capacity.
• Location preferences.
• Income levels and purchasing power.

Our goal is to help you find the most profitable premises for your bakery.

Remember, Bakewave offers this consultation free of charge when you purchase any of our 10 complete bakery packages. From small bakeries producing 300 loaves per day to industrial setups with over 100,000 loaves, we provide expert guidance to ensure you start strong.

You can explore all our bakery packages by visiting our website. Simply search for Bakewave Kenya, scroll to the Start My Bakery section, and view the available packages.

Conclusion

Choosing the right premises is one of the most important decisions when starting a bakery in Kenya. By focusing on target customer location, accessibility, and parking availability, you can lower distribution costs, improve customer satisfaction, and boost profitability.

Bakewave Kenya is here to guide you with expert advice and provide reliable, energy-efficient bakery equipment tailored to your needs.